Monograph
– Trademarks and Social Media: Towards Algorithmic Justice (Cheltenham: EDWARD ELGAR PUBLISHING, 2015) 370 pp.
Co-Edited Book
– Wine Law and Policy: From National Terroirs to a Global Market (with Julien Chaisse and Fernando Dias Simões) (New York: Brill Nijhoff 2020) pp 807.
U.S. Law Journal Articles
– Sweat and Subjectivity Copyright Impulses, 36 Fordham Intell. Prop. Media & Ent. L.J. 170-232 (2025).
– Law of The Digital Domain: Trademarks, Domain Names, And The AI Frontier (with Julien Chaise) Intell. Prop. L. Rev. 442-500 (2024).
– Creation and Generation Copyright Standards 14:1 N.Y.U. Journal of Intell. Prop. & Ent. Law 51-119 (2024).
– Law of The Digital Domain: Trademarks, Domain Names, And The AI Frontier (with Julien Chaisse) 64:2 IDEA 399-455 (2024).
– Abuse of Trademark Law in Greater China, A brief analysis of the People’s Republic of China, Hong Kong, Macau and Taiwan, 47 Cal. W. Int’l L. J. 157-192 (Spring 2017).
Peer-Reviewed Law Journal Articles
– Great Disappearance Acts – Generative Search and Shadow Banning German L. J. (forthcoming 2026).
– The Entanglement of BCI, gAI, Art and IP (with Chen Jun) Conference Proceedings (forthcoming, 2026)
– Protecting Sacred Art and Identity – From Intellectual Property to Traditional Cultural Expressions (with Chen Jun) Harv. Int’l J. x Harv. Art L. Org. Collab., Online Scholarship (2025).
– Meritocracy of Intellectual Property Within the Bandwidth of Equality; Calibrating the Engine of Creativity, Commerce and Innovation, Int’l J. Semiotics L., https://doi.org/10.1007/s11196-024-10201-8 (2024).
– Geographical Indications in The Era of Climate Change: A Trans-border Solution for a Transnational Challenge, 1 Jus Vini: J. Wine & Spirits L. 49-66 (2024).
– Copyright as Affirmative Action for Human Authors, Until The Singularity, GRUR INT’L (Oxford University Press) (Dec. 12, 2023).
– Jumping from Mother Monkey to Bored Ape: The Value of NFTs from an Artist’s And Intellectual Property Perspective (with Chen Jun) ASIA PACIFIC L. REV. 100-122 (2022).
– The Rational Construction of a Universal Register for Distinctive Wines and Spirits GIs Against Dilution, 25 J. World Intell. Prop. (Wiley) 106-121 (Dec. 2021).
– Food labels, trademarks and how to prevent the next pandemic, 16:6 J. Intell. Prop. L. & Prac., 453-454 (Jun. 2021)
– Cornucopia of comparative case law: trade mark law in Asia, 16:2 J. Intell. Prop. L. & Prac. 184-186 (Feb. 2021)
– Strict liability for OSPs vindicated in the age of omniscience, 14(7) J. Intell. Prop. L. & Prac. 509-510 (Jul. 2019)
– The Accountability of the Trademark, 13(9) J. Intell. Prop. L. & Prac. 679 (Sept. 2018).
– In Marks We Trust, 13(7) J. Intell. Prop. L. & Prac. 593–594 (July 2018).
– IP Protection of Preventive TCM and Precision Medicine in China, Harnessing Holistic Research from Man to Mankind, 37(1) MED. & L. 145-162 (Mar. 2018).
– IP in China Closer to Common Law for the Sake of Uniformity, 12(8) J. INTELL. PROP. L. & PRAC. 621-622 (Aug. 2017).
– The second coming of the public interest into patent law, 12(8) J. INTELL. PROP. L. & PRAC. 712-713 (Aug. 2017)
– First thoughts on Hong Kong’s new patent system; second thoughts on its further medical use claims, 11(12) J. INTELL. PROP. L. & PRAC. 871-872 (Dec. 2016)
– The Uniqueness of the Trademark, A Critical Analysis of the Specificity and Territoriality Principles, 28 (11) EUR. INTELL. PROP. REV. 678-686 (Sept. 2016).
– EU opens door for sound marks: will scent marks follow?, 10(12) J. INTELL. PROP. L. & PRAC. 931-939 (Dec. 2015).
– The bottle is the message: only the distinctive survive as 3-D community mark , 10(1) J. INTELL. PROP. L. & PRAC. 35-42 (co-published with GRUR INT’L) (Jan. 2015).
– The bottle is the message: only the distinctive survive as 3-D community mark, 63 GRUR INT’L in cooperation with Max Planck Institute for Innovation and Competition) 1195 (co-published with J. Intell. Prop. L. & Prac. (Dec. 2014).
– Sinking the safe harbour with the legal certainty of strict liability in sight, 9(2) J. INTELL. PROP. L. & PRAC. 148-155 (Feb. 2014).
– How to work within China’s IPR enforcement system for trademark and design rights, BENELUX TRADE MARK & DESIGN BULL. 8-12 (2007).
Book Chapters, Encyclopedia Entrees and Short Publications
– Terroir and Territory, GIs as Expression of Sovereignty in Times of Climate Change, in Cristiana Sappa (ed.) Research Handbook on Sovereignty and Dependence in IPRs (Edward Elgar Publishing, forthcoming 2026).
– How to distinguish between Creation and Generation?, WIPO Conversation 10 on AI Outputs: To protect or not to protect - That is the IP Question, (Nov. 5 and 6, 2024).
– Intellectual Property Dimension of the EU-China Comprehensive Agreement on Investment: The EU Approach Against Non-Market-Mediated International Technology Transfer, in Alexandr Svetlinii and I-Ju Chen (eds.) The EU-China Comprehensive Agreement on Investment, Towards a Binding Investment Liberalisation, 143-167 (Springer, Dec. 2024).
– Entry: 30 Copyright Law, Infringement by AI Generated Output 124, in Ryan Abbott and Elizabeth Rothman (Eds.) Elgar Concise Encyclopedia of AI and the Law (Edward Elgar Publishing, Cheltenham, Nov. 2025).
– Entries: Trademark Dilution by Blurring, Tarnishment and Free Riding, and Honest Practices in Industrial or Commercial Matters, in Paul Torremans, Irini Stamatoudi, Peter K. Yu, and Bernd Justin (Eds.) Elgar Encyclopedia of Intellectual Property Law (Edward Elgar Publishing, Aug. 28, 2025).
– WIPO and TRIPs: In Pursuit of Mitigating the Time Lag in Law Reform Concerned with Technological Developments, in ASIF QURESHI (EDS.) LAW REFORMS AROUND THE WORLD: PERSPECTIVES FROM NATIONAL AND INTERNATIONAL LAW 269-278 (Routledge 2023).
–Revitalizing TRIPs as Global Norm-Setter For Geographical Indications, in JULIEN CHAISSE AND CRISTIÁN RODRÍGUEZ-CHIFFELLE (EDS.) THE ELGAR COMPANION TO WORLD TRADE ORGANIZATION 377-396 (Edward Elgar Publishing, 2023).
– Digital Single Market, First Stop to the Metaverse in KLAUS MATHIS AND AVISHALOM TOR (EDS.) LAW AND ECONOMICS OF THE DIGITAL TRANSFORMATION 137-189 (Springer 2023).
– Innovative Foods with Transparent Labels that Will Have the Next Pandemic for Breakfast, in Klaus Mathis and Avishalom Tor (eds.) LAW AND ECONOMICS OF THE CORONAVIRUS CRISIS 315-370 (Springer 2022).
– Introduction (with Peter Ganea) in Christopher Heath (ed.) INTELLECTUAL PROPERTY LAW IN CHINA 1-11 (2nd Edition, Kluwer Law International, 2021).
– Trade Marks and Related Rights in Christopher Heath (ed.) INTELLECTUAL PROPERTY LAW IN CHINA 153-291 (2nd Edition, Kluwer Law International, 2021).
– Grafting the Old and New World, Towards a Universal Trademark Register that Cancels Generic IGO Terms, in Julien Chaisse, Fernando Dias Simões and Danny Friedmann (eds.) WINE LAW AND POLICY, FROM NATIONAL TERROIRS TO A GLOBAL MARKET 311–345 (Brill Nijhoff, 2020).
– An Introduction to Wine Regulation in a Globalized Market: Prospects and Limits of Wine Governance (with Julien and Fernando Dias Simões), in Julien Chaisse, Fernando Dias Simões and Danny Friedmann (eds) WINE LAW AND POLICY, FROM NATIONAL TERROIRS TO A GLOBAL MARKET 1-32 (Brill Nijhoff, 2020),
– Oscillating from Safe Harbor to Liability: China’s IP Regulation and Omniscient Intermediaries, in Giancarlo Frosio (ed.) THE OXFORD HANDBOOK OF ONLINE INTERMEDIARY LIABILITY 277-294 (Oxford: OUP 2020).
– Correcting Information Asymmetry Via Deep Consumer Information; Compelling Companies to Let the Sunshine In, in Klaus Mathis and Avishalom Tor (eds.) Consumer Law And Economics 151- 176 (Springer 2020)
– Geographical Indications in the EU, China and Australia, WTO Case Bottling Up Over Prosecco, in Julien Chaisse (ed.) SIXTY YEARS OF EUROPEAN INTEGRATION AND GLOBAL POWER SHIFTS, PERCEPTIONS, INTERACTIONS AND LESSONS (Hart Publishing 2019).
– Sacrificing the Patentability Standard of Novelty and Industrial Application on the Altar of Incremental Biotech Innovation in Hong Kong, in Albert Wai-Kit Chan (ed.) BIOTECHNOLOGY IN HONG KONG Volume III (U.S.-China IP Institute, Dec. 2017).
– TPP’s Coup de Grâce: How the Trademark System Prevailed as Geographical Indication System, in Julien Chaisse, Henry Gao, and Chang-fa Lo (eds.), PARADIGM SHIFT IN INTERNATIONAL ECONOMIC LAW RULE-MAKING, TPP AS A NEW MODEL FOR TRADE AGREEMENTS? 273-291 (Springer, Nov. 2017),
– Rise and demise of U.S. social media in China, A touchstone of WTO and BIT regulations, in Paolo Farah (ed.) CHINA’S INFLUENCE ON NON-TRADE CONCERNS IN INTERNATIONAL ECONOMIC LAW (Routledge, Sept. 2016).
– Paradoxes, Google and China - How Censorship Can Harm and Intellectual Property Can Harness Innovation in Aurelio Lopez-Tarruella (ed.) GOOGLE AND THE LAW: IT AND THE LAW (TMC Asser 2012)
– Enforced Prostitution in International Law through the Prism of the Dutch Temporary Courts-Martial at Batavia (Nina Jørgensen) in Morten Bergsmo, Cheah Wui Ling and Yi Ping (eds.) HISTORICAL ORIGINS OF INTERNATIONAL CRIMINAL LAW (Vol. 2.Brussels: Torkel Opsahl Academic EPublisher, 2014) 331-354.
Legal Blogs
– Copyright Office as Pivot Between Copyright Holders and AI-Service Providers, Kluwer Copyright Blog (May 15, 2024).
– Polishing the Golden Rule of International Copyright Protection, Peace Palace Library (Apr. 23, 2018).
– China’s National IP Strategy 2008; Feasible Commitments or Road to Nowhere Paved with Good Intentions?, Victoria, Australia: Duncan Bucknell Company (Sept. 15, 2008).
