北京大学国际法学院长期访问助理教授Danny Friedmann的文章 Grafting the Old and New World: Towards a Universal Trademark Register that Cancels Generic IGO Terms 在《世界商标评论》上发表。Friedmann教授接受了Tim Lince的采访，全文请参见此处 此处链接.
Due to the various concerns outlined in the study, Friedmann tells WTR that a new process for IGOs should be considered. “Indications of geographical origin are in the best position to develop into a universal system, due to a particularity of the TRIPs agreement,” he explains. “Namely, Article 23.4 of TRIPs provides a mandate for a multilateral system of notification and registration for wines and spirits. However, due to the entrenched positions of the EU on the one hand and the US on the other, this has led to a 25 year long stalemate. By applying the Hegelian approach of thesis, antithesis, synthesis, a breakthrough and a better system is possible.”
Friedmann教授表示：“我致力于将商标法提升为通用商标体系。当然，这个崇高理想还很遥远：尽管电子商务和全球化对具有独特商标的通用系统提出了新的要求，但商标法是依赖于路径的，并且领土和特殊性原则仍然占据主导地位。因此，我选择了可以建立通用系统的最低标准。”
Tim Lince在采访文章中写道：“这是一项需要对现行保护方式进行重大转变的大胆的建议。时间将证明Friedmann教授的愿景是否会实现。”
